LiftKit Marketing Podcast

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Every marketer has a story of exceptional work that never got the recognition it deserved. The LiftKit Marketing Podcast is dedicated to lifting up marketing professionals who consistently deliver outstanding results.

We sit down with agency owners, marketing coordinators, CMOs, and everyone in between to celebrate their wins, share their strategies, and tell the stories behind campaigns that drove real results. From the marketer juggling four kids while crushing freelance projects to the team that tripled ROAS in a challenging market – we spotlight the achievements that make our industry thrive.

In an industry where the average marketer tenure is just 1 year and 8 months, recognition matters. Too often, great marketing work gets attributed to "market conditions" or other factors, leaving the brilliant minds behind the success in the shadows. We're changing that narrative.

Each episode features a special guest with authentic conversations about real wins, the challenges overcome, and the tools and strategies that made success possible. No marketing guru promises or silver bullet solutions – just honest insights from professionals doing the work every day.

John Hoeft is a veteran digital marketing leader with over 25 years of experience helping agencies, SaaS companies, and B2B brands grow smarter and faster. As the founder of LiftKit Marketing and LiftKit Digital, he specializes in strategic partnerships, AI-driven content, lead generation, and agency operations.

John has held leadership roles at NP Digital, NinjaCat, Tru Measure, the Star Tribune, Patch (AOL), Novus Media and MediaNews Group. He now works directly with executives and marketing teams as a fractional resource and strategic advisor, delivering solutions that drive pipeline and increase efficiency.

Through LiftKit Marketing services, John builds custom GPTs, designs LinkedIn lead-gen systems, and leads content strategies that improve visibility and ROI. He’s a builder at heart, known for translating strategy into action and helping clients achieve measurable results.

Danielle Schermerhorn is a seasoned growth marketer and brand strategist with over a decade of experience leading marketing initiatives that deliver tangible business results. As a former agency founder, Danielle has a proven track record of building and leading high-performing teams, launching impactful go-to-market strategies, and driving millions in revenue across both B2B and B2C sectors.

Currently serving as the Director of Marketing and Client Success at Atelier Commerce, she specializes in helping brands scale through e-commerce and retention marketing, providing enterprise-grade omnichannel solutions. Her expertise encompasses digital marketing, e-commerce, and email marketing, all infused with a dedication to long-term client relationships.

Beyond her quantitative achievements, Danielle is deeply committed to lifting others up. She dedicates herself to mentoring marketers, building inclusive teams, and fostering honest conversations within the industry. Her diverse skill set includes Growth Marketing, Brand Building, Digital Marketing, SEO, Email Marketing, Strategic Planning, Leadership, and Project Management